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Google Awarded Broad Patent For Location-Based Advertising 54

Mashable has a report of a patent that just issued (6-1/2 years after filing) — apparently Google now has a lock on location-based advertising. It's not clear that the search company intends to assert the patent against any other companies (such as emerging rival Apple), but it's useful as leverage. Here is the patent. Update: 03/02 14:34 GMT by S : Reader butlerm noted that the incorrect patent was linked. It now points to the correct URL.
Cellphones

Gaming With GPS On Your Smartphone 43

Barence writes "If your handset doesn't get you out and about, tramping through mud, climbing around and hunting for hidden treasure, then something needs an upgrade. The iPhone, Blackberry's Storm and Bold lines, and many Symbian and Android handsets, now sport GPS, which makes your smartphone the ticket to join a global movement of outdoor games. These are outbound challenges that pit teams and solo players against themselves and each other in the search for hidden treasure, undiscovered landmarks, and hidden spots all over the world. This article delves into several of the best smartphone-friendly real-world games, each of which is a bridge between the online and offline worlds."

Comment Batteries are Possible on Servers. (Score 1) 155

The Voltage is not the problem, it is the Ampere Hours(AH). It can be achieved but there is a hidden problem of replacing the batteries after their Charge/Discharge cycle makes them ready for replacement. Say in about 3-4 Years, Facebook will die because of their Servers crashing out, one by one, if Battery condition is not monitored? Google may help, i definitely can.

Feed Techdirt: Everything Old Is New Again: With MuniWiFi Troubles, We're Back To Sponsored Hot (techdirt.com)

In the last few years, there's been plenty of talk and debate about the trouble many cities have had with offering muni-WiFi. There are a number of reasons why muni-WiFi has been troublesome, starting with technology that really isn't designed for wide-area coverage combined with poorly thought out business models. However, prior to the emphasis on "muni-WiFi" with widespread coverage, there used to be tons of stories about much more limited "Hotzone" offerings covering a a few square blocks, usually around a downtown area. It wasn't uncommon for some of these offerings to involve sponsored startup pages as well. With a narrower coverage area, these hotzones still have had some problems, but the challenges aren't nearly as big as covering an entire city. Still, it's somewhat amusing to see people get excited over the sudden reappearance of hotzones, kicked off by CBS's plan to offer WiFi over a section of midtown Manhattan, sticking access points on CBS buildings, billboards and (in coordination with the MTA) subway signs. Glenn Fleishman points out some of the nuttier statements in the announcement, including calling the offering "pre-WiMax" when it has nothing whatsoever to do with WiMax. The service will involve CBS getting to place ads on the start page, and apparently will offer up some local content, though it's unclear what that will entail. Either way, it's a bit amusing to see people suddenly back to being excited about covering a few square blocks with WiFi after years of badly planned out citywide efforts. And, we might want to wait before getting too excited. After all, five years ago, Verizon announced a similar plan, with access points built into old phone booths around Manhattan. Despite later calling the plan a success, it was shut down.

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