More Than 8M People Own an Amazon Echo As Customer Awareness Increases 'Dramatically'

Amazon continues to see more and more traction with its voice-enabled speaker. An anonymous reader writes: A new report from Consumer Intelligence Research Partners (CIRP) estimates that there are now 8.2 million customers who own an Amazon Echo device, which first went on sale in late 2014 to Prime members and became generally available in June 2015. That's up 60 percent from the 5.1 million Echo users that CIRP cited in November 2016; the big increase likely resulted from a busy holiday season that saw Echo sales spike 9X from the year prior, according to Amazon. The 8.2 million number is also up nearly 3X from this time last year, CIRP said.