The favourite recipe of talentless journalists (Score 3, Insightful)

1. Take any common conception.
2. Create an article which suggests that the opposite of your chosen conception is actually true.
3. Reference and quote from any research which supports your argument, regardless of its lack of validity or corroboration.
4. If no supporting research exists, justify your argument using pseudoreasoning instead.
5. Optionally insert some unfounded predictions.
6. Insert a generous number of advertisements.
7. Bathe in your inflated sense of self-esteem.