CBS All Access"
It's not really obscure. They already have about a million subscribers and it may already profitable, though they don't seem to have released individual numbers for the HBO and CBS streaming services so it's impossible to tell. The new content will almost certainly help increase those numbers.
For decades there have been people saying that wanted cable TV to let them buy individual channels instead of a bundle because the increased cost for the handful of channels they want would still be cheaper than the bundled price for 300 channels that they don't want. This gives them what they asked for and it turns out that about a million people weren't just talking out of their ass.