How many people here flamed Canonical 3 years ago when their developers ditched working on Gnome3 in favor of Unity for this very reason? Are you now going to flame Intel because their developers are saying the same thing?
I should also point out that this is a prime example of how open source development works; if you don't like what one group has to offer, switch to something else. It is the same reason GTK/Gnome came into existance, the developers didn't like QT (for licensing reasons). It is the same reason Cinnamon and Mate exist. It is the same reason MariaDB exists.
And it is the same reason Mir/Unity exists.
Note that I do not work for Canonical, but I do work with ALL of the major commercial distributions daily. For ease of installation and deployment to my customers and users, I can't beat Ubuntu.