Don't forget the 10% referral refund. If you refer 11 friends, you're guaranteed a steady income for the rest of your life! And of course, the interactive cookbook interfaces with your kitchen hardware to cook you dinner.

I don't see it happening. 5% is a far cry from majority shareholder. Especially if Google and other companies are buying in, as other folks have written. My (optimistic) guess is that there's no hidden agenda. Can't a company just invest in another company that looks promising?