I'm surprised larger companies are so un-educated (Score 1)

For an example on one of my web sites I actually keep track of many different statistics on a daily basis. I count each individual pages on my site by themselves and also all pages as a whole. For all of the above I have two counts, one is the # of times each individual pages are requested and the other is the # of times each individual pages are requested by a different IP. This allows me to do two things: count the # of raw page servings, and the # of unique visitors on a daily basis. Of course if i really wanted to go crazy i could make a decision that a unique visitor is each unique IPs on a per month basis or perhaps count a unique visitor as each hits on a per IP address basis as long as no visits have been made by that IP address in the last hour....personally i just keep a count of everything and ask sponsors which count they prefer :)