The FCC, while perhaps not being as enthusiastic as I would like, has stood up for consumers against Congress and their lobbyists' wills repeatedly lately, and the spectrum auction helped fund an underfunded agency -- while making sure those that purchased the spectrum would seriously use it. The huge sums of money were a drop in the bucket for those wireless companies.
With the Internet, you have no reason to broadcast music; regardless, new changes in LPFM have made it easier than ever to get a non-profit radio station, particularly in rural areas. I am a DJ at a radio station in Cleveland, OH that was given to the people, as our fees are virtually nothing compared to commercial stations. We give back by offering diverse programming (no top 40 allowed!)
You want everything, but don't realize that this shared resource can't be decided by the selfish. The system has worked, continues to work, and will work in the future. I just suggest against biting the hand that feeds you!
These commercial kids also need to learn planning and contingencies.