They should have read a few usability studies. (Score 1)

The boo.com site is still up, and there are hopes that the firm will be taken over by a more established company. Nevertheless, it begs the asking of this year's favourite question - is this the beginning of the ecommerce bubble bursting?"

I'd say less the bubble bursting and more a case of just a really bad site. The thing was too slow, too difficult to use and far too clever for it's own good. Thats aside from the fact that up until a while ago you wouldn't have made any savings buying from them as opposed to going down the high street. They could have done with reading The Cluetrain Manifesto

G.