Re:and ring tones? (Score 1)

...as long as they have reasonable co-operation from networks, and provide enough free content themselves, someone out there will spend the money.

Free content is exactly what they need. I would be ticked off if I just purchased a three hundred dollar machine, and then needed to spend even more on content. Providing free video would be instant PR for Apple. Real's Rhapsody has immediate likability because you can listen to 25 songs as soon as you download it.