Comment So that's what it is! (Score 1) 472
From the "Code Red" link on E2: A red version of Mountain Dew, a soft drink second in caffeine content only to Jolt, openly marketed to the urban, minority community. The desire to penetrate minority markets was so prominent that Pepsi largely chose the drink's flavor in order to do so. At first, the company toyed with the idea of coloring the new soda blue and sticking "arctic" in the name. But conventional wisdom in the soft drink business states that people from minority groups favor sweet, fruity flavors. So, the company's researchers regrouped and came up with Wild Cherry Mountain Dew. The taste was right, but the name was too tame. Enter Code Red."
Of course, if you want to know what the Code Red Worm is, you might want to check out: http://www.everything2.com/index.pl?node_id=11267
