Reading comments like these, generously dissing PETA, you'd think the organization was actually set up by people who hate animals and whose only aim is to get them tortured and killed. Seriously, you guys are way off.
Everytime there's a news item related in some way to PETA, anywhere on the web, you can be sure there's a delegation of haters who are going to make these preposterous posts that get more and more implausible as you read: first PETA is described as inefficient idiots, then as liars inclined to cruelty until they are no more than a bunch of sadists and extremists. You would have people believe they eat pups meat or whatnot.
I find this totally bewildering. It's misinformation at its best; they can't just be disliked or disregarded, lies have to be spread about them in a propaganda fashion. Clearly, none of you know what PETA does for animals. All you have is this deep-rooted prejudice made of hate and ignorance, fueled by things you've read here and there online from other people who knew no better and had a grudge against them. It's just a long chain of slanders without actual knowledge of the facts or the people involved. For starters, PETA is certainly NOT against adoptions. Straight from the mouth of their president, Ingrid Newkirk (source):
"If anyone has a good home, love, and respect to offer, we beg them: Go to a shelter and take one or two animals home. The problem is that few people do that, choosing instead to go to a breeder or a pet shop and not "fixing" their dogs and cats, which contributes to the high euthanasia rate that animal shelters face."
Yes, they have to make tough decisions like euthanizing animals, because there's overpopulation, they explain it. They also explain that no-kill shelters, that someone mentioned, simply don't work (in short, they reject animals they don't find suitable for adoption or store them in cage until further notice; the lucky ones are sent to normal shelters that do perform euthanasia).
Dogs, cats and others pets are sexually mature within a year, have short gestation periods and easily half a dozen babies in one litter. Do you realize how many animals can be born in a few months time? What do you do with them? Release them all in the wild? That's why PETA has many campaigns to raise awareness on the importance of neutering and spaying, among other things.
I know some people who work for PETA. They're brave and kind, have to deal with a lot of foul-mouthed idiots on a daily basis. The only thing you could blame PETA for is to like animals too much. But this is a hardly a fault in their line of work.
As for the way they spend their funds, think of it this way: they have enough money to do both all the stupid things you complained about (ads, parody games, etc) AND all the other important things, for the animals. How did they get so much money ? Through donations and endorsement. How did they get so much support? By being talked about and known by everyone. How did they achieve that? By doing all the stupid things you complained about. Circle closed.