"With OIX and Webwise, consumers are in control: they can switch relevance 'off' or 'on' at any time at Webwise.com. There's no small print and no catches: it's completely up to the consumer."
In the comments on the Techdirt article somebody is saying that Phorm are the latest incarnation of 121media which made the contextplus rootkit. A quick search later and indeed they are the same company.
Anybody got any more dirt on them?