I hate when people do this - its so inconsiderate! The movies are so expensive now that something like this is a big deal. If I spend $50 to take my family to a movie and some jerk in the rows in front of me decides to text - its like someone spitting in my food at a restaurant. Ruins the experience and leaves a bad taste in my mouth.
Interesting since their stock value and basically the "value" of the company doesn't match their books:
"The companies have comparable revenue, with Microsoft at $58.4 billion and Apple at $42.9 billion. But in their most recent fiscal years, Apple had net income of $5.7 billion, while Microsoft earned $14.6 billion.
Microsoft has more cash and short-term investments, $39.7 billion, to Apple’s $23.1 billion, which makes the value assigned by the market to Apple, essentially a bet on its future prospects, all the more remarkable."
http://www.nytimes.com/2010/05/27/technology/27apple.html
Apple certainly does have the coolness factor as of late... I guess that makes up the difference.:)