Comment Bring back the Mini! (Score 4, Insightful) 49
There hasn't been a “must have” innovation in mobile phones for a long time. They're a solved problem, like laptops.
Start releasing different types that appeal to different segments on a multi-year cadence. Release a new Mini version every four years. Do the same for the Max on a different year, the dumb skinny fashion accessory one the year after that, and so on.