Comment Not if the reviews are on an independent website (Score 1) 454
I started up Feefo three years ago to solve exactly this problem.
How can you be sure that reviews are not edited if they are on the same website? Even if a business allows some bad reviews through, how do you know they're not screening the rest?
And how many sites allow reviews of their service, as opposed to their products?
Feefo answers both questions. Really, it's a version of eBay feedback, but for any website. If you see our logo on any trader's site, you can know that the reviews haven't been screened. You can also see the trader reply to criticism, so you know how they treat dissatisfied customers.
It's taken us a few years to get some momentum, but watch this space!