Comment Google Analytics (Score 1) 533
I'll go with the Google Analytics tracking code. It's on virtually every large site and any device that supports javascript runs it every time a click happens. Sometimes even more.
Comment Don't worry (Score 1) 274
Just some things I've learned over the years while working on high and low volume websites:
* Spend your energy coming up with the product and figuring out your customers needs. Chances are you won't run into scaling problems until later. Your first goal is to get that far.
* What you think will be the bottleneck when you start out will probably not be it. The ugly part is that you won't know what it is until it hits you
* Read through some of Brad Fitzpatrick's presentations at http://danga.com/words/ (They're mostly variations on the same theme, pick one of the later ones). Yes it's 6 years old at this point, but little has changed. OK, maybe schemaless datastores. But look at what livejournal did on commodity technology.
* Don't fall into the temptation of using sexy technology because it solves a problem you don't have yet. You can do a heck of a lot with MySQL and Postgres.
* Your choice of technology isn't as important as your development practices. Automate your testing. Automate your deploys. Automate your testing. Stick with the languages you know.
* Measure. Something like New Relic will help you spot your problems and fix them.
Comment Talk to an accountant (Score 1) 293
Not a lawyer here, and I'm Canadian, so take this with a grain of salt.
If you're incorporating in order to shield yourself from liability, you don't protect yourself a whole lot. If you mess up and cause damages then you're going to get sued personally as well as corporately. If you want to protect yourself from that, that's what E&O insurance/etc is for.
The primary goal of changing your corporate structure is to pay less tax. If you're the only owner of a consulting business then I don't think you get much value here unless you're bringing in a lot of income. You'll pay tax as you take money into the corporation and pay tax as it goes from the corporation to you. At least in Canada the rates are figured such that the tax liability is about the same if you earn it through the company or directly. You have some more discretion on the expense side if you do it through a corporation.
My personal experience is that I wrote a SaaS application and did not incorporate. I was acquired by another company and had to incorporate in order to sell everything in a tax advantageous manner. In the end it cost me a lot more to sell the company than if I'd have incorporated. If I were to build another product (not consulting) I would definitely incorporate from the onset.
My first piece of advice would be to talk to an accountant. It'll cost you a few hundred bucks, but it'll be well worth it. I know the US has several options for companies and if you do it the wrong way you're just making it worse on yourself.
Comment Get an agent (Score 2, Informative) 271
I've written two books and a fair bit of paid articles. Get an agent. Go to http://studiob.com./
They're going to negotiate a better contract, they're going to interface with the publisher, they're going to take care of everything but the writing. I don't worry if I get paid because they've got a person there that hounds publishers. They'll work on your proposal to make sure it works with the publisher. Got a problem with the publisher? Tell your agent, they take care of it. Yea, they take a percentage off the top, it's money well spent.
Sean
Submission + - Network Warrior (ccnprecertification.com)
Fatty writes: "[EDITORS, PLEASE NOTE — Please don't print my address, the contact info is on my website]
Entry level certifications such as the Cisco Certified Network Associate (CCNA) have become the source of many jokes to people in the industry, largely because of the seemingly inept people that proudly display their certifications. This is made worse by the volume of books geared only to get people through the exam. "Network Warrior" bills itself as the exact opposite — if the subtitle is to believed it contains "Everything You Need to Know That Wasn't on the CCNA Exam". With everything from the architecture of the 6500 to layers 8 and 9 of the OSI model (politics and money), it does a pretty good job.
The CCNA exam is supposed to test a candidate's understanding of networking fundamentals. Over the years it has expanded to include more advanced material, and now covers networking theory, switching (including spanning tree and VLANs), and some of the intermediate routing protocols such as EIGRP and OSPF. Despite the breadth of content the exam doesn't (and can't) cover things that many network folk take for granted, even things like what the "demarc" is (short for demarcation point, the the place where the carrier's responsibility ends and yours begins). While the exam's topic list is broad, the level of detail is shallow in most places. Someone may study spanning tree enough for the exam, but have no clue where to place their root bridge when they get into the real world.
It is for this reason that I found Network Warrior to be helpful. It's goal is to point out both the technical areas in which the CCNA falls short, and to teach the reader the non-Cisco aspects of running a network.
Technically I found this book quite sound. There were a few things one might disagree with but nothing that detracted from the rest of the book. In several spots the author was keen to point out behaviors that deviated from the documents, such as in Quality of Service (QoS) and in upgrading certain modules in the 6500 chassis. He also illustrated where the theoretical concepts on network design fall short in the real world.
Routing and switching takes up the first third of the book. The switching section is largely a review of the CCNA material with some notable exceptions. First and foremost is a chapter exclusively on autonegotiation. The CCNA exam may only discuss how to set a port to a fixed speed, but anyone who has worked with a network for more than a few weeks will have run into a speed or duplex mismatch. This chapter explains some of the history behind Ethernet and its relevance to autonegotiation, explains how it works, how it fails, and how to recognize the problem, and finally offers advice on when and where to use autonegotiation.
The second major deviation from the CCNA switching syllabus is in depth coverage of Etherchannel and spanning tree (STP) Both of these protocols are integral parts of network design and operation, but the exam barely touches Etherchannel and doesn't get into the complexities of spanning tree (though this changes with each iteration of the exam.) Network Warrior provides techniques and a demonstration of finding a layer 2 loop. Surprisingly though, there is only mention of standard 802.1d legacy spanning tree and some Cisco extensions such as Per VLAN STP and backbone fast, and no mention of the newer standardized enhancements of 802.1s/w (rapid spanning tree and multiple spanning tree) which have been in common use and have been put on the latest version of the exam (released after this book went to press)
The third deviation is the inclusion of CatOS commands instead of just IOS like the exam. As the author repeatedly points out, CatOS is in use on many 6500 chassis and is still in active development, so there is no reason not to know it. This theme continues throughout the book whenever the 6500 is used as an example, which is often.
The routing chapters are full of new material. The sections on the routing protocols themselves are short and don't add much beyond what the CCNA certification teaches. Redistribution and route-maps, however, are well explained. These two technologies which can be used separately or together can be found on almost any network and are very complex. I thought these sections were well done, as they gave enough details to be practical without getting down into all the different scenarios. Tunnels make an appearance in these chapters, which themselves aren't very complex, but aren't a part of the CCNA blueprint.
At this point, roughly page 180 of 550, the rest of the material isn't found in the CCNA blueprint.
Part 3 of the book is all about multilayer switching, specifically the 3750 and 6500 platforms. In particular the description of the 6500 architecture is much more succinct that can be found by searching on Cisco.com. There is an in depth explanation of how the various backplanes on the chassis works, which leads to an explanation of how to determine which cards are slowing down your switch.
I think the hidden gem of the book is part 4, though, which is all about telecom. In these chapters are an explanation of how carriers operate and how to speak the lingo of telecom techs. Even though networks are moving to Ethernet based services, traditional DS1, DS3, ATM, and frame-relay networks are still commonplace. The book has a solid explanation of how TDM based circuits actually work, the various options available to you, and how to properly order and troubleshoot them. I think back to when I was getting started in this field, and dealing with carriers was difficult.
Quality of Service, the features that let you guarantee and limit bandwidth to different types of traffic, have a section in this book too. The book largely focuses on the simple weighted-fair queuing (WFQ) and the current class-based WFQ with low latency queuing for voice. Configuration instructions can be found on Cisco's site easily enough, but Network Warrior delves into some of the behavioral aspects the documents shy away from such as when the queuing mechanisms actually get used. There is also a solid look at how to make sure the QoS is working as intended.
In the middle of all of this are chapters on the firewall and load balancing modules for the 6500, the PIX firewall, and IOS based load balancing. For someone with an ecommerce slant these might prove helpful, but given that these topics are books in themselves, it's hard to do them justice in a few chapters.
The last part of the book is on network design, which encompasses not only the steps needed to build a network, but also planning IP address allocations and how to pitch your ideas to management. Again, the book is not trying to be the definitive text on the subject, but it manages to impart a few words of wisdom, especially the so-called "GAD's Maxims", and "How not to be a computer jerk".
Well thought out examples were plentiful, along with anecdotes from the author, usually showing the consequences of doing things wrong. The illustrations did a great job of conveying the point at hand. Even though I've been doing this stuff for a while I learned several time saving techniques that I've already been able to put to use.
This is a great book for people just getting into the industry, with their CCNA or without. It offers practical advice rather than dry textbook like explanations which is a welcome change. Even those with a few years of experience under their belt will be happy reading through Network Warrior.
Sean Walberg is a network engineer and author living in Winnipeg, Canada."
Entry level certifications such as the Cisco Certified Network Associate (CCNA) have become the source of many jokes to people in the industry, largely because of the seemingly inept people that proudly display their certifications. This is made worse by the volume of books geared only to get people through the exam. "Network Warrior" bills itself as the exact opposite — if the subtitle is to believed it contains "Everything You Need to Know That Wasn't on the CCNA Exam". With everything from the architecture of the 6500 to layers 8 and 9 of the OSI model (politics and money), it does a pretty good job.
The CCNA exam is supposed to test a candidate's understanding of networking fundamentals. Over the years it has expanded to include more advanced material, and now covers networking theory, switching (including spanning tree and VLANs), and some of the intermediate routing protocols such as EIGRP and OSPF. Despite the breadth of content the exam doesn't (and can't) cover things that many network folk take for granted, even things like what the "demarc" is (short for demarcation point, the the place where the carrier's responsibility ends and yours begins). While the exam's topic list is broad, the level of detail is shallow in most places. Someone may study spanning tree enough for the exam, but have no clue where to place their root bridge when they get into the real world.
It is for this reason that I found Network Warrior to be helpful. It's goal is to point out both the technical areas in which the CCNA falls short, and to teach the reader the non-Cisco aspects of running a network.
Technically I found this book quite sound. There were a few things one might disagree with but nothing that detracted from the rest of the book. In several spots the author was keen to point out behaviors that deviated from the documents, such as in Quality of Service (QoS) and in upgrading certain modules in the 6500 chassis. He also illustrated where the theoretical concepts on network design fall short in the real world.
Routing and switching takes up the first third of the book. The switching section is largely a review of the CCNA material with some notable exceptions. First and foremost is a chapter exclusively on autonegotiation. The CCNA exam may only discuss how to set a port to a fixed speed, but anyone who has worked with a network for more than a few weeks will have run into a speed or duplex mismatch. This chapter explains some of the history behind Ethernet and its relevance to autonegotiation, explains how it works, how it fails, and how to recognize the problem, and finally offers advice on when and where to use autonegotiation.
The second major deviation from the CCNA switching syllabus is in depth coverage of Etherchannel and spanning tree (STP) Both of these protocols are integral parts of network design and operation, but the exam barely touches Etherchannel and doesn't get into the complexities of spanning tree (though this changes with each iteration of the exam.) Network Warrior provides techniques and a demonstration of finding a layer 2 loop. Surprisingly though, there is only mention of standard 802.1d legacy spanning tree and some Cisco extensions such as Per VLAN STP and backbone fast, and no mention of the newer standardized enhancements of 802.1s/w (rapid spanning tree and multiple spanning tree) which have been in common use and have been put on the latest version of the exam (released after this book went to press)
The third deviation is the inclusion of CatOS commands instead of just IOS like the exam. As the author repeatedly points out, CatOS is in use on many 6500 chassis and is still in active development, so there is no reason not to know it. This theme continues throughout the book whenever the 6500 is used as an example, which is often.
The routing chapters are full of new material. The sections on the routing protocols themselves are short and don't add much beyond what the CCNA certification teaches. Redistribution and route-maps, however, are well explained. These two technologies which can be used separately or together can be found on almost any network and are very complex. I thought these sections were well done, as they gave enough details to be practical without getting down into all the different scenarios. Tunnels make an appearance in these chapters, which themselves aren't very complex, but aren't a part of the CCNA blueprint.
At this point, roughly page 180 of 550, the rest of the material isn't found in the CCNA blueprint.
Part 3 of the book is all about multilayer switching, specifically the 3750 and 6500 platforms. In particular the description of the 6500 architecture is much more succinct that can be found by searching on Cisco.com. There is an in depth explanation of how the various backplanes on the chassis works, which leads to an explanation of how to determine which cards are slowing down your switch.
I think the hidden gem of the book is part 4, though, which is all about telecom. In these chapters are an explanation of how carriers operate and how to speak the lingo of telecom techs. Even though networks are moving to Ethernet based services, traditional DS1, DS3, ATM, and frame-relay networks are still commonplace. The book has a solid explanation of how TDM based circuits actually work, the various options available to you, and how to properly order and troubleshoot them. I think back to when I was getting started in this field, and dealing with carriers was difficult.
Quality of Service, the features that let you guarantee and limit bandwidth to different types of traffic, have a section in this book too. The book largely focuses on the simple weighted-fair queuing (WFQ) and the current class-based WFQ with low latency queuing for voice. Configuration instructions can be found on Cisco's site easily enough, but Network Warrior delves into some of the behavioral aspects the documents shy away from such as when the queuing mechanisms actually get used. There is also a solid look at how to make sure the QoS is working as intended.
In the middle of all of this are chapters on the firewall and load balancing modules for the 6500, the PIX firewall, and IOS based load balancing. For someone with an ecommerce slant these might prove helpful, but given that these topics are books in themselves, it's hard to do them justice in a few chapters.
The last part of the book is on network design, which encompasses not only the steps needed to build a network, but also planning IP address allocations and how to pitch your ideas to management. Again, the book is not trying to be the definitive text on the subject, but it manages to impart a few words of wisdom, especially the so-called "GAD's Maxims", and "How not to be a computer jerk".
Well thought out examples were plentiful, along with anecdotes from the author, usually showing the consequences of doing things wrong. The illustrations did a great job of conveying the point at hand. Even though I've been doing this stuff for a while I learned several time saving techniques that I've already been able to put to use.
This is a great book for people just getting into the industry, with their CCNA or without. It offers practical advice rather than dry textbook like explanations which is a welcome change. Even those with a few years of experience under their belt will be happy reading through Network Warrior.
Sean Walberg is a network engineer and author living in Winnipeg, Canada."
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All your files have been destroyed (sorry). Paul.
