Comment Re:Opt out a whole site? (Score 1) 196
In theory, you can opt out your site by banning *all* spidering in robots.txt (*rolls eyes*), or by emailing them and asking to be put on a black list.
But you should be aware that when asking to be put on the blacklist, it seems clients from various IP addresses immediately come and spider your entire site - presumably to enable offline profiling of your visitors anyway.
Most people deprecate use of site opt-out in this way - it shouldn't be your responsibility to notify Phorm that they don't have a license to use your copyright content in this way, and cooperating with them on this point will just encourage them.
However, see PhormCheck or Dephormation for methods to implement a dynamic robots.txt that will just block Phorm, and no other spiders - plus various other countermeasures.