Honeymoon's over, free market at work.
Early Netflix, everyone was nodding their heads and saying "lol, sure, give us money and you can borrow our imaginary property" and cooing over li'l baby DVD kiosker.
Now streaming is hype, Normals are streaming so hard it's the biggest bandwidth load on the tubes. Now the joke is "netflix and chill", and that's showing up in the contracts. Letting NF rent your imaginary property isn't some cute giggle anymore, it's a threat, if you do distribution yourself or use anyone else. The drafts and proposals are surely phrased a bit different now, they simply have to say "Well, metrics say you'll have X views/usage so it's reasonable we charge you Y.". So NF decided to use their war chest to back out and coast on homebrew.
Commonersumers are sidelined, merely the ore vein patch-of-land covered in battle-torn claim flags in the eternal tug-of-war we call capitalism. Free market "best options" are meaningless under monopoly, and imaginary property (looking at you, pharma) is a great way to lock things down.
Enjoy your 200 channel packages or dozen subscriptions, the honeymoon's over. "Mainstream" isn't just some hipster word, it determines the business world. And with that, I'm pretty sure everyone should find at least one thing in this post disagreeable.