Why do you give them the courtesy of not quoting the representative annual percentage rate (APR)? An actual example from a payday lender in the UK: "Total Amount of Credit: £300. Duration of the Agreement: 90 days. Total Amount Repayable: £454.26 to be re-paid in 3 equal instalments of £151.42 on your next 3 pay days. Interest is Fixed at a rate of 292% per year – 0.8% interest per day. Representative 1265% APR."