I agree. What I'm wondering is why all the data collection is only seen as a thread. Yes it is dangerous but there are also opportunities and we as society have to adapt!
These discussions completely miss the point to think about a future where not only companies track our data but everyone can track the own data. And we will also shop for algorithms to make sense of that data. Quantified self and similar movements are only the beginning. There is a future where you can compare different recommendations what to read and not just rely on suggestions from Amazon. Individuals may have a more complete data set than companies do and can therefore make better decisions - if algorithms become generally available and people know how to use them.
Maybe this new reality can be compared with reading abilities that slowly developed after the dark age. Previously only scholars and priests were read the available books and transferred know how to the masses. Now again we need to learn to read the data.
Waste not, get your budget cut next year.