Bringing kids back to comics (Score 2)

I'm surprised Marvel and DC haven't jumped on the internet in a much bigger way as a distribution channel. The whole challenge these firms face is how to bring kids back to comics -- the traditional distribution channels are clearly broken, since kids can't by comics anywhere they might actually be shopping with their parents. Nobody wants to take their kids to a comics shop, with the Simpsons-like freak behind the counter, but there are few other places to buy comics -- not at CVS, grocery stores, etc.

Marvel and DC could reach out directly to kids who increasingly spend time on the 'Net, repurposing their comics into some format that would at least get kids interested in the characters.

Just a thought.