I finally broke down and bought an Amazon Fire TV box. I can watch just about anything on TV, Hulu, Netflix, etc. that I already have a subscription to. I can run apps, games, etc with it also. I can use any smart phone to control it or play content to my TV. It truly is a well thought out product that does not bind the customer into a single subscription service. Amazon does have the Prime service on the box, but you do not have to pay to use the other systems that the box can do.
Apple will not attempt to create a TV set top box unless the business model allows then to somehow reap revenue from both the subscriber and the content creator. This has been their business model from day one, and unless they can somehow get the masses on board with it (black hole) then it probably is doomed from the start.