Submission + - Google's Internal Politics Leave It Playing Catch-Up on AI Coding (bloomberg.com)
An anonymous reader writes: At Google, leaders are anxious about falling behind in the race to offer AI coding tools, especially as rivals like Anthropic PBC offer more effective and popular tools to businesses, according to people familiar with the matter. The search giant is now working to unite some of its coding initiatives under one banner to speed progress and take advantage of a surge in customer interest. In some corners of Alphabet's Google, particularly AI lab DeepMind, concerns about the company’s position are mounting, according to current and former employees and executives, who declined to be named because they weren’t authorized to speak publicly.
Businesses are just starting to realize that AI coding tools can enable anyone to build products by prompting a chatbot. But Google doesn’t have a clear solution for them. Its Gemini model’s capabilities are sprinkled across half a dozen different coding products with different branding, indicating how the company’s lack of focus and competing internal efforts have hampered success, the people said. Even internally, some Google engineers prefer to use Anthropic’s Claude Code, they said. More concerning, the people said, are the engineers who are struggling to adopt AI coding at all. [...] Google’s emphasis on its own technology has also complicated the push to catch up. Most employees are banned from using competing tools such as Claude Code or Codex due to security concerns, but Googlers can request exceptions if they can demonstrate they have a business case, one former employee said. Some teams at DeepMind, including those working on the Gemini model, internal applications, and open source models, use Claude Code, according to three former employees. “You want the best people to use the best tool, even inside Google,” one of the former employees said. [...]
In recent years, DeepMind has tried to tighten control over how its AI breakthroughs are woven into Google products. Last year, Google appointed Kavukcuoglu to a new position as chief AI architect, a role in which he is charged with folding generative AI into Google products. Yet confusion about who is leading the charge on AI coding persists. Along with DeepMind, Google Cloud, Google Core, Google Labs and Android are all pushing AI coding in different ways, one of the people said. [...] Within the Googleplex, there is a philosophical clash between AI researchers who want to move as quickly as possible and more traditional senior engineers who have exacting standards for code quality, former employees say. AI usage is factored into performance reviews, according to a former employee. But engineers who try to use internal AI coding tools often hit capacity constraints due to competition for computing power, the former employee said.
Businesses are just starting to realize that AI coding tools can enable anyone to build products by prompting a chatbot. But Google doesn’t have a clear solution for them. Its Gemini model’s capabilities are sprinkled across half a dozen different coding products with different branding, indicating how the company’s lack of focus and competing internal efforts have hampered success, the people said. Even internally, some Google engineers prefer to use Anthropic’s Claude Code, they said. More concerning, the people said, are the engineers who are struggling to adopt AI coding at all. [...] Google’s emphasis on its own technology has also complicated the push to catch up. Most employees are banned from using competing tools such as Claude Code or Codex due to security concerns, but Googlers can request exceptions if they can demonstrate they have a business case, one former employee said. Some teams at DeepMind, including those working on the Gemini model, internal applications, and open source models, use Claude Code, according to three former employees. “You want the best people to use the best tool, even inside Google,” one of the former employees said. [...]
In recent years, DeepMind has tried to tighten control over how its AI breakthroughs are woven into Google products. Last year, Google appointed Kavukcuoglu to a new position as chief AI architect, a role in which he is charged with folding generative AI into Google products. Yet confusion about who is leading the charge on AI coding persists. Along with DeepMind, Google Cloud, Google Core, Google Labs and Android are all pushing AI coding in different ways, one of the people said. [...] Within the Googleplex, there is a philosophical clash between AI researchers who want to move as quickly as possible and more traditional senior engineers who have exacting standards for code quality, former employees say. AI usage is factored into performance reviews, according to a former employee. But engineers who try to use internal AI coding tools often hit capacity constraints due to competition for computing power, the former employee said.
