Comment Quite Sensible (Score 3, Interesting) 46
They cited both middling demand and development costs as reasons for killing it.
The problem with Level 3 self-driving is that it's mostly useless. It can't control the car in all conditions. It may require the vehicle to navigate to safety and/or return control to the driver. Hardly anyone really wants that. It's not ubiquitous and reliable. You can't plan around it.
People really want Level 4, which is fully autonomous driving at human-equivalent levels in all conditions. But that's a much harder problem to solve.
Meanwhile, you're dealing with the potential liability from Level 3 self-drive without a huge increase in sales to justify it. This is a classic risk-vs-reward calculation.
I expect Mercedes-Benz to continue working toward Level 4 self-drive, but, personally, I've never seen the point of Level 3. I certainly wouldn't pay for it, and apparently I'm not alone in that respect.