The problem is when the consumer doesn't have full information.

For instance, I bought an iPod touch primarily as a book reader (I wanted one that could also play music). I did a lot of research, so I thought I knew what I was getting into. To my surprise, one of the most important functions I wanted in a book reader was not there -- I could not import my own documents. So it's still useful, but it's not exactly what I want.

That's the feature on the iPad I want to hear about, and nobody's talking about it. If it can't load and read my own documents, or docs I download from the web, then it's not useful to me. No 'official' advertising will answer that question yay or nay. I'm going to have to hope that some blogger answers it for me, or I'm going to have to get a chance to try the thing out for myself.

Choice is great if the consumers are properly informed. Without an informed consumer, choice can be manipulated to the consumer's detriment.