What's the point? (Score 3, Interesting)

I guess I just don't understand the big deal here. You can get free fonts from multiple places - why is this nothing more than a bit of free publicity for the company? And since the article didn't state which fonts - how would one know that its going to be useful? They put out this article - get the publicity - and all they have to do is give away really arcane or unused fonts. Am I missing the point?