1) I write an application using interface builder. The icon is extra shiny - the UI is sexy - attaching knobs, sliders, buttons, progress bars showing "blood vessels" being filled with pure green glowing fluid.
It looks like it is doing all sorts of things, claims to utilize a new Quantum computing algorithm no one else can.
2) In order to detect all zero computer virus, trojan, etc. It doesn't need to "do" anything. I therefore make sure it does nothing. Just looks sexy and like it's always working away....
3) I include a full warranty, plus up to $1,000,000 if any Mac OS X virus destroys your data. Satisfaction guaranteed, 90 day money back offer.
4) Profit!!!!!
In fact, since there has never been a virus on Mac OS X, what criteria can we use to evaluate the ability of antivirus software which has nothing to detect?
Republicans confirm, it is easy to scare people, especially non tech people.