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Comment Re:Glad (Score 3, Informative) 165

We tend to be suprised because we are more used to thinking that businesses raise prices either to cover increased costs or to take advantage of increased demand.

In this case, if there are increased costs or demand for "nano-insurance" it is not obvious. More likely, companies who make profit by mitigating risk are *creating* new market space by spinning up the popular uncertainty/unfamiliarity of the new technology as "risk."

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