I'm most emphatically not one of the "think of the children!" asshats, but all I can think, is that amidst a growing problem with childhood obesity and general disconnectedness from reality, we want to encourage kids to sit in front of a computer more than they already do? Instead of, say, something completely radical and outlandish, like, say, going outside, doing something physical, and maybe interacting with live, real children their own age??!? Quick, somebody do the research, find out which (or how many) of the game companies these people were paid by to do this so-called "study".