Point of interest: in order to get to step 5, I'd have had to set up AdSense prior to step 3.
Says someone similarly using a pseudonym. That's not evidence, that's just
Pseudonymous usage does not == uncivil assholeishness.
If you need evidence of that, have a look at some of the anti-pseudonym sentiments that have cropped up under people's "real" names on Google+ thus far. On the whole the pseudonymous crowd have been considerably more civil, more reasonable, and more able to present research supportive of their arguments.
In any formula, constants (especially those obtained from handbooks) are to be treated as variables.