This is just part of CrowdStrike's branding strategy.This will be an educational and recruitying site but I seriously doubt the work posted will be keeping anyone's networks any safer.

Consider:
1) If you are a network security firm and have the resources on staff to reverse engineer malware, why would you allow them to contribute at a competitor's site? Do you think that CrowdStrike is going to be giving away IP for free? I think not. They aren't going to sharing any goodies until they've milked them for all they're worth.
2) Will the creation of CrowdRE make CrowdStrike obsolete? Obviously not. It will only prove that the skills to RE malware effectively are skills that CrowdStrike, Mandiant, et. al. have that you don't.
3) If I'm a student or under-employed and needed a venue to show off my skillz then this sounds like a place to make a name. 4) If your company's network security is breached, posting the malware you found isn't going to fix your problem. You will will still need the folks with the chops to clean up the mess. And oh, by the way, we here at CrowdStrike can make it all those bad guys go away.

It's a good idea but not for what it claims to be.