Thank you for posting this. It sums up my thoughts exactly. First of all, a deregulated telecommunications means you have choices in which ISP to use. Second it creates competition between them to provide superior services for lower costs. Capitalism at its most basic level is supply and demand. If people demand access to services online and there are multiple suppliers that can sell that access, then we as consumers will have more choice, not less.
Honestly, these startups aren't going to be the ones that get hit. The super competitive media streaming giants that are killing cable companies' "On Demand" revenue streams will be the ones that are impacted. Honestly there's no reason that TWC, Comcast, AT&T and other would have any reason to care one bit about Etsy, GitHub or most of these other complainers. They aren't competition and they aren't creating the need for the providers to increase operational overhead. Netflix, Amazon Video, Hulu and others like that ARE competing directly against cable services and they ARE using up large amounts of bandwidth that increases the operational overhead of the ISP, so they are likely targets.
Here's the thing. This is already happening with cellular data providers, but it's not like it's an issue. T-Mobile, Sprint, Verizon and AT&T all have their own variations of "Unlimited Data" with various service levels. One will only stream 480p after a certain point. One may have a contract with the NFL to stream their games in HD in the unlimited definition. Another may allow Spotify to stream forever, but only at a certain quality level. All of these variations are based on the deals that these ISPs have struck with other companies and it has resulted in a VERY competitive landscape where options continue to improve and costs continue to go down.
Too many people think that companies will abuse this and abuse their customers through this deregulation, but maybe you guys don't realize how wrong you are. Do you know how much money these companies spend marketing bigger, better, faster and cheaper messages to you as a consumer? You're business means everything to them. These aren't heartless big business entities that have a monopoly on your money. They may have been in years past, but none of these places can function that way anymore. They spend millions on predictive analytic models based on focus groups to figure out if a decision will have a positive impact on their bottom line, so giving or not giving them your business is your voice. Stop trying to get the government to control everything for you. It's like you haven't moved out of your parents' house yet and you're mad because they want you to make your own decision about what to eat for dinner. You as a consumer control the ecosystem, not the government. Use your wallet to speak your mind and companies will react.