Unfortunately, as it gained momentum and support it was easily corrupted and warped by the religious right into an ultra conservative movement in the GOP. Giving them an area to vomit their ultra conservative social narrative that was outside of the normal GOP channels. The media lapped up this rhetoric because it made for ratings, thus giving them more and more power.
Our system is broken, and it's spiraling into a giant pit of crap that we may not escape. We've let both sides vilify each other damn near to the point of violence. We allow them to whip their respective fanatic bases with so much half truth, sound bite nonsense that the average American truly has no clue what the hell they truly stand for. It's all a smokescreen used to blind the average person to the fact that all we've done is created an elected oligarchy whose sole purpose seems to be to keep itself in power, or at least those with the financial influence necessary in power.
I'm a social moderate / fiscal conservative that has no voice in politics anymore. Democrats do not satisfy my standpoints fiscally, and Republicans have gone so far to the right to pander to the ultra conservative religious right they've lost me there as well.