Their business model is about to collapse. (Score 1)

Both WD and Seagate are probably soiling themselves looking to the near future were SSDs will replace rotating hard drives in 80-90% of shipped PCs, think typical BestBuy or Dell computer not what Slashdotters buy. Flash/SSD lowers the cost of entry into the hard drive business, just look at all the companies making SSDs or announcing SSD. Somebody will make a chip that does SATA to Flash and then everybody and their dog will be turning out SSDs just like thumb drives. Then throw in that at least Intel and Samsung are both huge players in the flash market are you can start to see the problem. In 5 years WD and Seagate may be relegated to shipping niche "Bulk storage" drives and the the common boot drive will be sourced like video cards are now.