My wife decided to try out a Pro 2 last year and it just lacked a lot. The Pro 3s have been getting much better reviews and I would say the hardware is certainly much nicer. But like many of you have commented on... The price is still a big negative for me. Sure their intro level 65GB i3 Surface Pro 3 is 799, but that is all you get. That does not even include their crappy keyboard/cover. For the Pro/RT/Pro 2s you had 2 options of keyboards, the Type Cover and Touch Cover. The Touch was the crappy no click keyboard and the type was an actual keyboard. But the prices were just ridiculous. Currently 119.99 for Touch and 129.99 for Type. Thankfully they have removed the Touch option for the Pro 3 but still leave you with a 130 dollar keyboard. They market the Pro 3 as a Macbook Air competitor, mainly boasting about Windows apps, removable keyboard, and touch screen. But here is what you get for a 799 Pro 3:
64GB i3 1.5GHz
4GB of Memory (64GB/128GB models)
up to 9 hours battery life (WOW That is great! Oh wait... fine print... ) For Web Browsing
Oh yeah no keyboard included in this... but we have a nice pen.
oh and Windows 8.1 of course (psst this runs better on a Mac)
Now what do you get with a base model Macbook Air for $899:
128GB storage 1.4GHz i5
4-8GB memory (for either model)
They say similar 9 hours of wireless Web, but I've multi-tasked and got some good life out of a single charge.
Keyboard included! Yep, you get that with the Air, no extra fee for it.
It has enough power to run Windows in a virtual machine or bootcamped. It will only cost me a license for Windows (or not depending on your resources).
The Mac touchpad and magic mouse work very good in Windows 8.1 so it is like a touch screen without all the finger prints.
Now if someone gave me a surface, I would certainly use it, but at this time I would not drop the almost $2K to replace my fully functioning Desktop or laptop. I just recently picked up a nice HP Probook 430 and after maxing the the RAM to 16GB it handles all my VMs nicely. My wife now has all my Mac stuff.
MS is on the right track, but they need better price points and marketing strategies, oh and to fricking throw in the keyboard! It is better to compare it to an Air but it is still Apples to Oranges as far as the tech goes. And you can't compare to an iPad either because again they are really not the same type of device. Then again with a nice BT keyboard and case, my wife uses her iPad Air like a laptop and only takes the MBP out when she needs to do something that requires a bit more heavy lifting.