Their real failure was chosing a nonverbable noun. (Score 5, Interesting)

Do they really think "Cuil that for me" and "Did you cuil Jon Katz" lately is going to take off? Right off the bat I would have gone with Plex. Hell, "Plex: it's what's next", rolls off the tongue. Same for "After Google there's Plex". Anyway if they really want to take over Google they have to consider how to enter the modern lexicon and Cuil just isn't going to cut it. Today John McCain announced he was learning how to use the Cuil. nope.