One generation more of tech people and if you ask them who is IBM they will have go search in Wikipedia to know what that company is or was in the future.
How could a company lost brand name so fast. Now instead of having IBM stores (and app stores) have only Apple stores. Apple shows that hardware is profitable not only in profits but also in brand recognition. What is not profitable is bad management. Fortunately HP realized it before too late.
Also try to navigate IBM support web pages is a nightmare. Cannot find anything. The quality of information for IBM acquired software is terrible: Rational, telelogic, etc. Better let the former company support team manage support.
When company profits depends n shedding people, it takes not long until it goes toast.