Become a fan of Slashdot on Facebook

 



Forgot your password?
typodupeerror
Compare cell phone plans using Wirefly's innovative plan comparison tool ×
Advertising

Anti-Product Placement For Negative Branding 130

An anonymous reader writes "Product placement to promote your brand just isn't enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors' products in the hands of 'anti-stars.' The key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies... but the bags being sent are of competitors' handbags as a way to avoid Snooki carrying their own handbag, and thus potentially damaging their brand."

Slashdot Top Deals

Lo! Men have become the tool of their tools. -- Henry David Thoreau

Working...