Comment Consider the demographic (Score 1) 285
I'm a top 40 night jock, and this is my key demographic....
What you have to consider here is that television and radio *especially* serve as background noise a lot of the time for these children, and in surveys they dont consider it actual listening or viewing time, or at least as much as they would put down for homework or surfing the internet.
Secondly, they probably dont consider time in the car as much as straightforward listening, especially if in the car with parents.
Mostly, time spent *only* listening to the radio, at least for children/teenagers comes in 20 minute blocks.
What you have to consider here is that television and radio *especially* serve as background noise a lot of the time for these children, and in surveys they dont consider it actual listening or viewing time, or at least as much as they would put down for homework or surfing the internet.
Secondly, they probably dont consider time in the car as much as straightforward listening, especially if in the car with parents.
Mostly, time spent *only* listening to the radio, at least for children/teenagers comes in 20 minute blocks.
