As the father of a five year old, we have bought four set kits(1 power miner, 2 star wars, 1 space police), with these he has built the initial kits according to the directions, which as is doesn't require a lot of imagination but does show he can follow directions. After this he then rebuilt and cannibalized them as he wanted. The last time I was able to figure out the lines of battle the rebels, clone troopers, power miners, and a space cop were in a firefight with lava monsters and a space villain(squid head?), with rogue bakugan backing them up. The kits may limit the imagination, but kids are the ultimate jury riggers, using what they got how they want.

Is this CEO of this company Roboute Guilliman of the Adeptus Astartes?

Isn't all new technology the hybridization and evolution of previous developments?

I would take a bus to steal a sweet brick like that