You're missing the point, Alarindris. Or maybe you're just making a completely unrelated one?
I've always been into computers, and was a die-hard Windows fan until the Intel macs were released. I made the switch, and haven't looked back; HOWEVER, I didn't make the switch "to be cool (as was discussed above)," nor did I make it because windows = bad, apple = good. IMHO, they're both computer industry giants whose main interest is (ding!) PROFITS.
That being said, I'm in the "Free-thinking" business; music is what I do, it's who I am. I choose Mac, NOT because of it's affiliation with the "young, hip, etc." crowd, but because when it comes down to it, Macs are simply more stable than Windows. The MAJORITY of creative software - audio, in my case, but artwork and video as well - is run on macs. Don't get me wrong, there are plenty of great software selections on PC; however, when I walk into a studio (and this also goes for film/photo editing) chances are 9/10 times the main computer will be a mac, typically running Pro Tools (which also runs on windows). The reasoning behind this lies in the fact that Pro Tools, and pretty much every major Digital Audio Workshop (DAW) runs incredibly stable on the Mac. Pro Tools doesn't even support Windows 7 yet! The thousands of high quality plug-ins out there for purchase? They all run incredibly stable on a mac, too. Why? Because Mac has become the "creative" industry standard, an attribute largely due to its stability in the first place.
As a music professional, I take great care to make sure my data stays uncorrupted. I back up EVERYTHING multiple times, JUST in case my computer crashes/gets wiped, etc. My computer IS my office. I wouldn't be able to do what I do without one (unless I have an analog studio - anyone want to invest $30,000?). I don't need the cost-effectiveness of a PC, I need the guaranteed stability that comes with buying a mac.
On a different note: Apple's do-it-yourself recording, filming and photo editing software is big business. It remains powerful enough to produce professional art, while remaining cheap enough for practically anyone (college hipster kids included) to purchase. Tie that into a couple generations of internet users who drown themselves in media, and what do you get? A few million you-tube directors who all want macs, because it's what the professionals use, and there's a chance in hell their parents might actually buy it for them.
In 1914, the first crossword puzzle was printed in a newspaper. The creator received $4000 down ... and $3000 across.