Also, a Toyota Yaris is also $12K new, which helps people not get into further debt, which is a greater problem than the prius is going to help with. If people really cared, everyone would drive something like a Toyota Yaris, Honda Fit or Ford Fiesta.

They will most definitely stay up around the clock if they have data loss situation. Their market value would be dropping millions an hour if they ever have a serious data loss situation. Trust me, that kind of money will keep hundreds of engineers chained to their desks until they fix the problem. How many people can you put to work in the middle of the night to fix your hard drives? Two, max.