Sony reminds me of Vader from this clip:
http://www.youtube.com/watch?v=BOaCRGVYGTc

And if I weren't laughing, I'd be crying at the stupid shit Sony is trying to force the consumers into.

Unless it was intentional, I believe you mean;

UP UP DOWN DOWN LEFT RIGHT LEFT RIGHT B A SELECT START

That is the ORIGINAL 30-life code for Contra; also allowing for a 2nd player to join in.

AFAIK, the Up Up Down Down Left Right Left Right A B A B does nothing.