They can't have COMPLETE control though (Score 1)

If large (dare I say the whoring word) evil corporations decide to "embrace" the domain name system, what is there to stop a citizens group that is completely fed up with this from starting their own TLD? Sure, not EVERYONE would have a DNS that recognizes these names, but if enough people get fed up it would be very hard to ignore.

Arpanet was designed to withstand any single point of failure, and in the same way it can't truly be completely controlled. Call my naive, but I still believe this to hold true.