Price comparison vs iPod? (Score 2, Informative)

the only price i could find for the new line of bantam players was the 5gb model for $329 (granted, the product is not for sale yet, so this is probably not set in stone), while a 5gb iPod will only cost you $300. If they introduced this new line of players to compete with the iPod, which was pretty obviously their intent, wouldnt they think that it is a good idea to price their products competitively? They add some new features, and promise some more in future models, but what makes this device a better buy than a similarly sized iPod, which has been proven to be a great product?