No matter how large a catalog of content that Netflix and Amazon have, the real challenge is giving their users the tools to find the content. For movies, you can search for one or more parameters like categories, actors, awards, directors and even member favorites. Apple has tried to add some assistance for music with their "Genius" service, but each movie, song or book is like a painting - each one unique, and each can be identified using many descriptions.
For travel, you have the advantage of narrowing your choices by the general area you'll be visiting. If you're traveling to New York City, you don't have to consider any hotels that are in Los Angeles. Still, New York City has lots of hotels to choose from, and when you're looking on Expedia or Travelocity, they can show you page after page of potential places. Even when you narrow your choices, you still have to look and see where the hotels are located, and see if that fits in with the rest of your trip.
We created
Where's URL to address the location problem. We show you where everything is, and give you the ability to filter by category (Lodging, Food/Drink, Attractions, etc.) and sub-category (hotel, B&B, art museum, etc.). By letting you choose places by their location, we have evened the playing field for those businesses on the tail-end of the Long Tail of Travel. When you search for hotels in New York, you can easily find the ones that are across from Central Park, or near SoHo.
