And the EULA (Score 1)

...all data written on Sony BD-RE and BD-R disks will transfer ownership to Sony. You must pay a monthly subscription fee to retain this data. All BD-R and BD-RE will be produced by sony, or a sony authorized distributor. No 3rd party will be allowed to create blank media for uses with any Sony(TM) Blu-Ray(TM) Drive(TM) without Sony's written consent, and giving up power of attorney to Sony to reflect the prices of recordable media. On a good note, Drives will cost $0.50 each. ^^^^^^^Sarcasm.... but I have a sad feeling that its not far off.