Unfortunately for Steve, the opposite of open is closed and that’s not a fancy word that can be marketed any differently.

He seems to be clutching at sticks when he decides what the debate should be renamed to and mentioning iOS trumps so far that are; the iPhone just works (as apple allows it to) and its closed development leaves more potential for innovation (Jobs has shown in the past that innovation is on trickle feed to allow for more one worded slides next release).

The fact is that the Android user experience can and should be different across the board, its actually about making itself freely available and customisable, which leads to more choices for the consumer (perhaps they believe the consumer has the intellect to "work it out"). Andriod opens up the floor for manufactures to produce different ranges of performing devices (not just one size fits all product life cycle) and android allows these devices to operate at their full potential.

Innovation in this model is a flowing two way street between the hardware and OS - as is the case in the PC world, a world in which apple products seem to eventually follow the mainstream.

Sounds like he needs to brace himself for the time when people get word that things "just work better" on Android.

heard a good quote about these business models somewhere...

"If you are not paying for a service then you are the product"

3D is something that will grow on people and I think it has its place in the future in some way if only a stepping stone to somewhere else (holograms being the ultimate end game!)

Here’s my take on what it is now...

1) There is a disconnect between what the general expectation is for 3D... avatar style footage 100% of the time when in fact with the different technologies they might just see southpark style depth overlays.

2) At the moment there's still a big market push and it will take big backing from the tv land people to change their ways for it to take off

They will initially need to find a happy medium of chauvinistic 3D and original shots while maintaining general viewing pleasure for all ... and this should eventually lead into a completely different broadcast setup for a 3d viewing of the same show/event.

But atm with all the uncertainty it seems like a catch-22 where the mainstream consumer can't justify the extra cost without the content... and tv/film producers don't want to invest too heavily in a technology that might only be a fad.