"When they can't get through they'll call us and ask us to check the lines, and we do and they are working properly, so then they'll ask us if we can go out and see if the person is OK because they aren't answering their phone," she says. "And we'll do that because we're concerned, too."
This example seems a bit fishy. Even the local telco can't call their customer, so in this case its just because they aren't answering their phone, not due to routing issues.
Next, Apple needs to round out its application suite by adding a search engine that only returns irrelevant results.
Partner with bing?
Remember -- only 10% of anything can be in the top 10%.